Rob Kennedy
3546 SE 197th Ave
Camas, WA 98607
360.600.0024 | robkennedy.email@gmail.com   

Currently work with 29 of the most elite private practice Audiologist in the United States to provide strategic marketing direction and expertise in the concepts of marketing plan creation, execution, and monitoring. Responsible for working with members to develop, refine, execute, and monitor all marketing, public relation, and communication plans with a heavy emphasis on direct marketing and branding campaigns.

• Centralized marketing execution of direct mail, and telemarketing from six regions and 600 unique markets within a three-week period while keeping ownership local at regions.
• Managed the decentralization of all media planning/management from Division to six regions resulting in a more efficient and localized media presence within each market.
• Directed the development of multi-tactical promotional campaigns including telemarketing, direct mail, mass media, and e-marketing, improving digital subscriptions by 9% contributing to a 15% overall growth in digital subscriber penetration.
• Successfully launched new product line of telephone service across the division increasing bundled "3-Play" (video, internet, and telephone) sell-in rate to 23% of all sales.
• Managed the development of a weekly "dashboard" report detailing real-time response results for all direct marketing tactics in market allowing for immediate shifts in strategy as needed. 
• Responsible for in-bound call volume projections ensuring proper staffing at customer contact centers.

• Effectively managed marketing campaigns surpassing new Basic Cable subscriber connects by an average of more than 5% month over month.
• Developed Marketing Communications process to ensure two contact centers (800 seats) were fully aware and knowledgeable of tactics and messaging arriving in market.
• Identified a significant cause for lost revenue and swiftly corrected issue by collaborating with Finance and Customer Care departments.
• Managed media agency and media placement, including expenditures and tracking, across Division.

• Successfully launched new product line of high-speed-internet service and exceeded budgeted subscriber goals by 12% in first year of launch.
• Created Region's first Marketing budgeting model based on a bottoms-up planning process resulting in streamlined execution and management of Marketing Communications tactics.
• Increased premium channel subscriptions by 20% through various multi-tactical campaigns.
• Mediated taskforces that decreased subscriber losses to competitive program providers.
• Developed a successful off-the-self multi-tactical campaign, still being utilized today, to quickly acquire new customers within a short timeframe.

• Contributed to 9.2% and 17.8% increase of consumer awareness for two flagship pay TV channels by managing branding and awareness objectives with buying agency.
• Contributed to 9.3% subscriber growth by developing strategic media executions specifically designed for acquisitions.
• Successfully created and negotiated added value opportunities for local radio campaigns that contributed up to 44% of extra media value.
• Coordinated efforts with nine field sales offices to install company's first telephone on-hold music/message system.
• Achieved considerable cost savings by maintaining corporate on-hold reel by writing scripts and managing quarterly production for 13 channels.

• Contributed to subscriber growth increase of 508% in 1998 and 111% in 1999 of BET Movies by Associate Producing 1998 and 1999 national TV campaign spots.
• Contributed to launching Encore into number two position of pay television channels by working with Branding Director in development of messaging/creative for national TV and Radio advertising.
• Successfully managed development of first corporate web site exceeding aggressive site visit targets. 
• Created highly effective promotional original music CD supporting three month rock festival programming campaign, the first of its kind for the channel, that performed well ahead of expectations.

Programming and Operations Coordinator | International
Encore International (a subsidiary of Starz Encore Group) | Englewood, CO | 1996 - 1998

Worked with Vice President of Programming and Director of Operations in launching cable television channels for Asian market and programming ventures in Peoples Republic of China. Projects include:

MGM Gold Asia, 1996 - 1998

• Coordinated log building, scheduling and tape traffic during launch of MGM Gold pay TV channel.
• Built broadcast logs in United States for transmission from Singapore and Hong Kong on Savant and Paradigm software packages.
• Responsible for transition and training of trafficking from United States to Hong Kong.
• Managed all aspects of tape trafficking and subtitling between three countries.

• Produced Jiayi Sales Video for China ad-sales effort.
• Created sales presentations for use in China for Jiayi effort.

• Prominent responsibilities of the 1995 KBCO Kinetic Sculpture Challenge attended by 20,000 spectators.
• Developed and authored the first KBCO At Work Fax monthly newsletter.
• Organized and emceed weekly après ski parties at numerous Colorado mountain resorts.

Professional Affiliations

Education